One of the images below is for a small business I have been working with over Christmas. The other was found prominently displayed in a national supermarket. One was made by me using zero budget marketing. The other was created as part of marketing materials within a marketing department. Zero Budget is my specialism. HelpingContinue reading “Zero Budget Marketing”
Category Archives: Uncategorized
B2B vs B2C
One of the most important tenants of marketing is to know your audience. Most companies consider themselves either business to business facing or business to customer facing. At Defiant, I believe every business should be both. Peer recommendation is the second largest way consumers choose a brand. Businesses can benefit from peer endorsement from otherContinue reading “B2B vs B2C”
Why Brand Strategy matters
Particularly during COVID-19, businesses are rushing to create an online presence. As you open up to a new marketplace, its always important to have an established brand. Big companies already have well known & established brands so when moving to a digital marketplace, they carry their audience with them. If you are a small localContinue reading “Why Brand Strategy matters”
Why are Social Platforms so important?
In the last 10 years social media platforms have become the go-to digital marketing tool for smaller businesses. Originally limited to the ‘Big 3’ (Facebook, Twitter & Instagram), more platforms are emerging with their own niches leaving businesses confused about how to move forward. The main reason Social Platforms remain so popular is that theyContinue reading “Why are Social Platforms so important?”
Welcome to Defiant.
Welcome to Defiant Media & Marketing. Defiant has been a work in progress since 2016. Working in house with a company and developing their social media, led to a passion for digital marketing and online content creation. My work for this company was then used by collaborating companies in their own marketing materials and myContinue reading “Welcome to Defiant.”
Defiant Media & Marketing 