In the last 10 years social media platforms have become the go-to digital marketing tool for smaller businesses. Originally limited to the ‘Big 3’ (Facebook, Twitter & Instagram), more platforms are emerging with their own niches leaving businesses confused about how to move forward.
The main reason Social Platforms remain so popular is that they are free to use. Both us a private consumer & as a business hoping to make sale conversions, these platforms provide a free means to share multimedia content and connect to potentially huge audiences. 1/3rd of the population have Facebook accounts. Even when competing with emerging popular platforms like TikTok, Facebook still has a huge share of the digital marketplace.
When purchasing a good or using a service, peer recommendation is the number 2 deciding factor. If you can grow an audience through peer endorsement, these are the audience members more likely to engage with your brand, help with organic lead generation and lead to future sales conversions. The way in which potential audience members interact on social media can greatly impact how you market to them.
With new platforms and now scheduling tools, its often tempting to simply cross-platform scheduled posts to save time. this can be disastrous. why would followers bother to follow each channel to only see the same thing? Engagement actually drops. Followers expect strong and bespoke content tailored to the platform for maximum impact. Cross posting an amazing visual from Instagram to Twitter means losing the visual on Twitter. Instead Twitter users see a link simply to another a platform. Users don’t want to chase your content. They are already being bombarded by your competition.
The right Social Media Manager knows this. They know how to read the in-built analytics that the platforms provide to show businesses what is engaging to the audience and where leads are falling from the sales conversion funnel. The right Social Media Manager is watching the competition for you. They know why your competition is succeeding and spot the emerging trends to keep your business relevant. They care about your Brand and your business’s journey. They will work to establish reasonable and measurable KPIs tailored to your needs. They will suggest marketing strategies but still listen to where you want the business to be.
They will be Defiant.
Defiant Media & Marketing 
One thought on “Why are Social Platforms so important?”