When working for yourself, the most important thing to consider is your client list. Your clients are your income source. Who are you working with? Why? What do you offer each other? How can you do things differently? What makes you the best choice? When building my client list, an important thing for me wasContinue reading “Building a solid Client List”
Author Archives: defiantmm
The All Rounder.
When I started my digital marketing journey the goal was simple, generate more traffic to a Facebook page, This was 5 years ago. Simply posting to Facebook every time I was on shift was enough. Content creation was easy to achieve as I was onsite and free to take pictures to upload, that advertised ourContinue reading “The All Rounder.”
New Year New Plan
With a current rush to bring to bring businesses to a digital marketplace, many business owners question the need to outsource their digital marketing. Previously digital marketing was merely considered a niche of general marketing and covered only by a module of a marketing degree. For some business owners, marketing was included into a businessContinue reading “New Year New Plan”
Is PPC really for me?
With a rush to move their companies online, most jobs I currently see advertised are heavily recruiting those with strong PPC (Pay-Per-Click) ad experience. So what is PPC? Pay-Per-Click is an internet advertising model in which a company pays a search engine to boost their companies visibility on the first page of search engines. MostContinue reading “Is PPC really for me?”
Zero Budget Marketing
One of the images below is for a small business I have been working with over Christmas. The other was found prominently displayed in a national supermarket. One was made by me using zero budget marketing. The other was created as part of marketing materials within a marketing department. Zero Budget is my specialism. HelpingContinue reading “Zero Budget Marketing”
B2B vs B2C
One of the most important tenants of marketing is to know your audience. Most companies consider themselves either business to business facing or business to customer facing. At Defiant, I believe every business should be both. Peer recommendation is the second largest way consumers choose a brand. Businesses can benefit from peer endorsement from otherContinue reading “B2B vs B2C”
Why Brand Strategy matters
Particularly during COVID-19, businesses are rushing to create an online presence. As you open up to a new marketplace, its always important to have an established brand. Big companies already have well known & established brands so when moving to a digital marketplace, they carry their audience with them. If you are a small localContinue reading “Why Brand Strategy matters”
Why are Social Platforms so important?
In the last 10 years social media platforms have become the go-to digital marketing tool for smaller businesses. Originally limited to the ‘Big 3’ (Facebook, Twitter & Instagram), more platforms are emerging with their own niches leaving businesses confused about how to move forward. The main reason Social Platforms remain so popular is that theyContinue reading “Why are Social Platforms so important?”
Welcome to Defiant.
Welcome to Defiant Media & Marketing. Defiant has been a work in progress since 2016. Working in house with a company and developing their social media, led to a passion for digital marketing and online content creation. My work for this company was then used by collaborating companies in their own marketing materials and myContinue reading “Welcome to Defiant.”
Defiant Media & Marketing 