As a digital marketer, I often scroll through social media platforms wincing. I see posts doomed to fail for various reasons and I feel for the person who posted it. To succeed online, its SO important that the content you post is engaging. I see people reposting the same message, the same way and IContinue reading “Make your digital marketing work.”
Tag Archives: Digital marketing
A Pandemic Launch
Launching a business is hard at the best of times but during with more businesses than ever joining the digital marketplace, its imperative to get it right. Do you have the big 3 steps mastered before hand? What are the BIG 3? Branding. Content. Strategy. Defiant can help get all 3 ready for launch. IfContinue reading “A Pandemic Launch”
Is PPC really for me?
With a rush to move their companies online, most jobs I currently see advertised are heavily recruiting those with strong PPC (Pay-Per-Click) ad experience. So what is PPC? Pay-Per-Click is an internet advertising model in which a company pays a search engine to boost their companies visibility on the first page of search engines. MostContinue reading “Is PPC really for me?”
B2B vs B2C
One of the most important tenants of marketing is to know your audience. Most companies consider themselves either business to business facing or business to customer facing. At Defiant, I believe every business should be both. Peer recommendation is the second largest way consumers choose a brand. Businesses can benefit from peer endorsement from otherContinue reading “B2B vs B2C”
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