I describe myself as a rogue digital marketer in the wild and I’m often asked what this means. I began digital marketing in-house with a small company. The venue may have been small, but it was well regarded by locals. My initial job was simply to build up the digital reach of the company. ForContinue reading “In the wild.”
Tag Archives: Digital marketing
Upcoming Client Availability!
One of the biggest perks of being a business owner is getting to choose who I work with. The right clients, and the job doesn’t feel like work anymore. Sometimes clients come with simple needs such as teaching them what I know. As well as platform management, I also provide informal, in-house employer/employee training. AContinue reading “Upcoming Client Availability!”
The entry level ‘Specialist?’
I’m always looking to continue working on my CPD as so more and more, I began eyeing up the possibility of finding the time to get my degree. Having worked in digital marketing for years, I assumed job hunting for clients, even on a part time basis would be easy. Unfortunately as COVID 19, withContinue reading “The entry level ‘Specialist?’”
Giving it all away?
I want my company to be about building others up. I carefully choose clients I’m proud to represent and be an ambassador for. For me, networking is key. Positive word of mouth is more important for future client building. When I started, I did a LOT of pro bono work. I lent my skills forContinue reading “Giving it all away?”
Goodbye to the 9-5 office
When people ask about my career in digital marketing, the most frequent question is always why. What drew me towards digital marketing? The answer is unsurprising if you know me. FLEXIBILITY. My husband is the breadwinner of our household and I’m a mother to 3 children of school age. I spent a decade trying toContinue reading “Goodbye to the 9-5 office”
To intern or to not intern.
Firstly, I’m not a big fan of internships. particularly, non-paid internships. If someone is contributing something worthwhile to your business, PAY THEM! A few years ago, digital internships and social media internships may have been a valid career route in a mostly unregulated sector. It may have been beneficial to volunteer in order to gainContinue reading “To intern or to not intern.”
Social Metrics meanings
Marketers like to use buzz words that can confuse the uninitiated. It makes them sound smart and can be used to confuse clients. Defiant take the opposite approach. The better you understand the virtual marketplace, the more you can appreciate the work being done on your behalf. Marketing successfully online means dealing predominantly with 2Continue reading “Social Metrics meanings”
Why Facebook will never be ‘over’
Lots of social networking platforms have emerged in recent years. TikTok is perfect example alongside Snapchat of having a unique angle for users to enjoy and while some platforms inevitably disappear, despite much malignment recently, Facebook continues its dominance of social platforms in terms of audience size. For years users and marketers alike have branchedContinue reading “Why Facebook will never be ‘over’”
What do you realistically need?
When I began my digital marketing journey, I was very focused on social media. it was free, easy to use and easy to undo any mistakes. I fell in love. Hard. Here was a huge audience to connect with and I wanted to make a meaningful impact. I was incredibly lucky to have an amazingContinue reading “What do you realistically need?”
Emerging Sector problems
Working in a new and ever expanding sector has had some incredible opportunities. Being both qualified and experienced in digital marketing as it experiences a sector boom places me ready for all opportunities that arise. Or so I thought. Instead I have seen scared companies grasping for online help and instead, offering totally unrealistic jobContinue reading “Emerging Sector problems”
Defiant Media & Marketing 