When I began my digital marketing journey, I was very focused on social media. it was free, easy to use and easy to undo any mistakes. I fell in love. Hard. Here was a huge audience to connect with and I wanted to make a meaningful impact. I was incredibly lucky to have an amazingContinue reading “What do you realistically need?”
Category Archives: Uncategorized
Emerging Sector problems
Working in a new and ever expanding sector has had some incredible opportunities. Being both qualified and experienced in digital marketing as it experiences a sector boom places me ready for all opportunities that arise. Or so I thought. Instead I have seen scared companies grasping for online help and instead, offering totally unrealistic jobContinue reading “Emerging Sector problems”
Make your digital marketing work.
As a digital marketer, I often scroll through social media platforms wincing. I see posts doomed to fail for various reasons and I feel for the person who posted it. To succeed online, its SO important that the content you post is engaging. I see people reposting the same message, the same way and IContinue reading “Make your digital marketing work.”
A Pandemic Launch
Launching a business is hard at the best of times but during with more businesses than ever joining the digital marketplace, its imperative to get it right. Do you have the big 3 steps mastered before hand? What are the BIG 3? Branding. Content. Strategy. Defiant can help get all 3 ready for launch. IfContinue reading “A Pandemic Launch”
Cross Posting CHAOS
As a digital marketer, if there is one thing guaranteed to get under my skin, its Cross-Posting across social platforms. Identical posts on all social channels may seem like coherence but it mostly comes across as lazy. Every business may have a differing favourite social platform that performs better than the others but by simplyContinue reading “Cross Posting CHAOS”
Bye Bye safety net
Deciding to pursue my own income instead of working in-house was terrifying. Working with business owners to help them pursue their dream only reminded me I’d been letting my own dreams slide. I wanted to be the BOSS. I wanted to be accountable only to myself. To set my own hours and find some missingContinue reading “Bye Bye safety net”
Building a solid Client List
When working for yourself, the most important thing to consider is your client list. Your clients are your income source. Who are you working with? Why? What do you offer each other? How can you do things differently? What makes you the best choice? When building my client list, an important thing for me wasContinue reading “Building a solid Client List”
The All Rounder.
When I started my digital marketing journey the goal was simple, generate more traffic to a Facebook page, This was 5 years ago. Simply posting to Facebook every time I was on shift was enough. Content creation was easy to achieve as I was onsite and free to take pictures to upload, that advertised ourContinue reading “The All Rounder.”
New Year New Plan
With a current rush to bring to bring businesses to a digital marketplace, many business owners question the need to outsource their digital marketing. Previously digital marketing was merely considered a niche of general marketing and covered only by a module of a marketing degree. For some business owners, marketing was included into a businessContinue reading “New Year New Plan”
Is PPC really for me?
With a rush to move their companies online, most jobs I currently see advertised are heavily recruiting those with strong PPC (Pay-Per-Click) ad experience. So what is PPC? Pay-Per-Click is an internet advertising model in which a company pays a search engine to boost their companies visibility on the first page of search engines. MostContinue reading “Is PPC really for me?”
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