Since leaving my in house marketing role, I have admittedly floundered a little bit. Trepidation at starting again in the post covid landscape has definitely been scary as a freelancer. The independence that comes from deciding to be your own boss is countered by the fear that others won’t see your true value. I haveContinue reading “Going Solo…..”
Category Archives: Uncategorized
Opening the Books again….
It’s been a few years since I moved in-house with a company and while it was beneficial post Covid 19, I still can’t help but feel that it’s not really the life for me. When working in-house, your client becomes an all consuming boss where there thoughts and ideas will always come before your ideas.Continue reading “Opening the Books again….”
Covid Changes
Hey Everyone! It’s been SO long since I had a chance to catch my breath! When I last posted, I was looking to take on some more clients to build up a client base, and then I experienced a random twist of fate. During Covid, I blogged about struggling to find a job being newlyContinue reading “Covid Changes”
So far….
So, I always think it’s important to keep people involved in the story behind Defiant so I thought it was time for a catch up. When I launched the blog I was newly qualified and idealistic. It was a pre-COVID world and I was so excited to get my qualifications signed off and hit theContinue reading “So far….”
Giving it all away?
I want my company to be about building others up. I carefully choose clients I’m proud to represent and be an ambassador for. For me, networking is key. Positive word of mouth is more important for future client building. When I started, I did a LOT of pro bono work. I lent my skills forContinue reading “Giving it all away?”
Goodbye to the 9-5 office
When people ask about my career in digital marketing, the most frequent question is always why. What drew me towards digital marketing? The answer is unsurprising if you know me. FLEXIBILITY. My husband is the breadwinner of our household and I’m a mother to 3 children of school age. I spent a decade trying toContinue reading “Goodbye to the 9-5 office”
To intern or to not intern.
Firstly, I’m not a big fan of internships. particularly, non-paid internships. If someone is contributing something worthwhile to your business, PAY THEM! A few years ago, digital internships and social media internships may have been a valid career route in a mostly unregulated sector. It may have been beneficial to volunteer in order to gainContinue reading “To intern or to not intern.”
The FIVE Ps of Digital Marketing.
It was often known as the 4 Ps of marketing. Product, Price, Place and Promotion that made up a traditional marketing mix. Now, the digital mix includes People. In my job I have seen many businesses fail in their digital marketing, because of a lack of due consideration about how they market their products. LetsContinue reading “The FIVE Ps of Digital Marketing.”
Social Metrics meanings
Marketers like to use buzz words that can confuse the uninitiated. It makes them sound smart and can be used to confuse clients. Defiant take the opposite approach. The better you understand the virtual marketplace, the more you can appreciate the work being done on your behalf. Marketing successfully online means dealing predominantly with 2Continue reading “Social Metrics meanings”
Why Facebook will never be ‘over’
Lots of social networking platforms have emerged in recent years. TikTok is perfect example alongside Snapchat of having a unique angle for users to enjoy and while some platforms inevitably disappear, despite much malignment recently, Facebook continues its dominance of social platforms in terms of audience size. For years users and marketers alike have branchedContinue reading “Why Facebook will never be ‘over’”
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