Firstly, I’m not a big fan of internships. particularly, non-paid internships. If someone is contributing something worthwhile to your business, PAY THEM! A few years ago, digital internships and social media internships may have been a valid career route in a mostly unregulated sector. It may have been beneficial to volunteer in order to gainContinue reading “To intern or to not intern.”
Author Archives: defiantmm
The FIVE Ps of Digital Marketing.
It was often known as the 4 Ps of marketing. Product, Price, Place and Promotion that made up a traditional marketing mix. Now, the digital mix includes People. In my job I have seen many businesses fail in their digital marketing, because of a lack of due consideration about how they market their products. LetsContinue reading “The FIVE Ps of Digital Marketing.”
Social Metrics meanings
Marketers like to use buzz words that can confuse the uninitiated. It makes them sound smart and can be used to confuse clients. Defiant take the opposite approach. The better you understand the virtual marketplace, the more you can appreciate the work being done on your behalf. Marketing successfully online means dealing predominantly with 2Continue reading “Social Metrics meanings”
Why Facebook will never be ‘over’
Lots of social networking platforms have emerged in recent years. TikTok is perfect example alongside Snapchat of having a unique angle for users to enjoy and while some platforms inevitably disappear, despite much malignment recently, Facebook continues its dominance of social platforms in terms of audience size. For years users and marketers alike have branchedContinue reading “Why Facebook will never be ‘over’”
What do you realistically need?
When I began my digital marketing journey, I was very focused on social media. it was free, easy to use and easy to undo any mistakes. I fell in love. Hard. Here was a huge audience to connect with and I wanted to make a meaningful impact. I was incredibly lucky to have an amazingContinue reading “What do you realistically need?”
Emerging Sector problems
Working in a new and ever expanding sector has had some incredible opportunities. Being both qualified and experienced in digital marketing as it experiences a sector boom places me ready for all opportunities that arise. Or so I thought. Instead I have seen scared companies grasping for online help and instead, offering totally unrealistic jobContinue reading “Emerging Sector problems”
Make your digital marketing work.
As a digital marketer, I often scroll through social media platforms wincing. I see posts doomed to fail for various reasons and I feel for the person who posted it. To succeed online, its SO important that the content you post is engaging. I see people reposting the same message, the same way and IContinue reading “Make your digital marketing work.”
A Pandemic Launch
Launching a business is hard at the best of times but during with more businesses than ever joining the digital marketplace, its imperative to get it right. Do you have the big 3 steps mastered before hand? What are the BIG 3? Branding. Content. Strategy. Defiant can help get all 3 ready for launch. IfContinue reading “A Pandemic Launch”
Cross Posting CHAOS
As a digital marketer, if there is one thing guaranteed to get under my skin, its Cross-Posting across social platforms. Identical posts on all social channels may seem like coherence but it mostly comes across as lazy. Every business may have a differing favourite social platform that performs better than the others but by simplyContinue reading “Cross Posting CHAOS”
Bye Bye safety net
Deciding to pursue my own income instead of working in-house was terrifying. Working with business owners to help them pursue their dream only reminded me I’d been letting my own dreams slide. I wanted to be the BOSS. I wanted to be accountable only to myself. To set my own hours and find some missingContinue reading “Bye Bye safety net”
Defiant Media & Marketing 