In the wild.

I describe myself as a rogue digital marketer in the wild and I’m often asked what this means.

I began digital marketing in-house with a small company. The venue may have been small, but it was well regarded by locals. My initial job was simply to build up the digital reach of the company. For years this was all self taught. I taught myself to understand the metric from the insights provided. My interest in the digital marketing world led to greater background knowledge on new trends in online marketing. Soon I had built up a solid following on one social platform so naturally I began branching out to others. more research on new platforms followed as soon I was overseeing the largest digital following in the area for its sector & size. This was when my boss offered to get me fully qualified.

Since gaining my qualifications, I fell more in love with what I was doing, a hobby became a passion, which has become a career that doesn’t feel like work anymore. And so, Defiant was born.

With Defiant I specialise in helping other people’s businesses thrive online using a zero budget marketing approach. working ‘in the wild’ outside agencies & large marketing budgets, I have learnt to source subscription free software to increase ROI without compromising on digital achievements for your business.

Smaller independent business owners often undertake all their own marketing and in the post-Covid landscape where there is an increase in both shopping local and moving online, Defiant is here to help offering bespoke packages tailored to individual business needs.