With a current rush to bring to bring businesses to a digital marketplace, many business owners question the need to outsource their digital marketing. Previously digital marketing was merely considered a niche of general marketing and covered only by a module of a marketing degree. For some business owners, marketing was included into a business plan when launching their company and so many believe they can tackle this niche themselves in order to save on marketing costs. Here’s why this tactic is a mistake:
I would never tell a client how to run their business. They live and breathe their business and have unmatchable knowledge about what’s successful for them and what’s not. However, as a qualified digital marketer, its my job to decipher digital analytics from their digital channels to explain where may need to work to ensure greater success. It’s my job to be aware of new emerging trends for greater impact when advertising. Its my job to arresting visual content that stops users in their track and generates leads for you.
At Defiant we cover all main aspects of digital marketing from content creation and posting to your social platforms, managing 3rd party sites like Google Business Listings and TripAdvisor, create email marketing campaigns to providing annotated analytical reports about the effectiveness of the work we undertake. Defiant can tailor our services to your needs so whether you need a total digital overhaul or just want some tips to improve what you’ve already achieved, get in touch!
Defiant Media & Marketing 