One of the images below is for a small business I have been working with over Christmas. The other was found prominently displayed in a national supermarket.
One was made by me using zero budget marketing. The other was created as part of marketing materials within a marketing department.
Zero Budget is my specialism. Helping smaller businesses thrive means having no reliance on a marketing team or a marketing budget. The above marketing materials have been made using the free tools in Canva software. When I saw the supermarket poster in situ, I realised I can create marketing materials on par with national companies at almost zero cost to my clients.
Many digital marketing jobs may advertise for proficiency in photoshop software and Hootsuite scheduling tools for cross posting and these software have subscriptions. When factoring in digital marketer costs, companies always focus on ROI. My Zero Budget Marketing style means I seek out the best free software options so no additional cost is passed onto the clients. and the results above show style and substance in your digital marketing materials doesn’t lessen by using non industry standard approaches.
With Digital Marketing becoming an in-demand service due to the Covid-19, many companies are looking for a digital marketer and most involve AD-buying to boost to your SEM (search engine marketing). Cold campaigns yield roughly 2% in conversions to a new brand so while buying Ads may increase a brand reach, doubling your new audience may still only yield a 4% sales conversion.
Defiant offer a new way to boost your digital profile organically. I use social media to identify strong target audiences with existing warm leads and employ recommendation marketing on a wider scale than smaller influencer campaigns to reinforce and grow your brand to a receptive audience.
Get in touch to find out how!
Defiant Media & Marketing 